Metadata, commonly known as EXIF (Exchangeable Image File Format) data, includes information embedded in image files that might expose your privacy when sharing photos online:

• GPS Location: The exact coordinates where the photo was taken, potentially revealing your home or sensitive locations
• Device Information: Camera model, smartphone details, and serial numbers that can identify your devices
• Date and Time: Precise timestamps that show when and how often you take photos
• Camera Settings: Technical details like aperture, shutter speed, and ISO settings
• Thumbnail Images: Small preview images that might show content you've cropped out of the main image
• Personal Data: Names, comments, or other personally identifiable information that could be linked to you

PicChief's free EXIF removal tool lets you safely strip metadata from JPG, PNG, and other formats before sharing images online. You can also add your own custom metadata with our Add Metadata feature – perfect for photographers who need to manage copyright information or include custom tags.